Formula 1 sim rental

The Miami and Las Vegas rounds of the 2024 Formula 1 Championship were an unmissable opportunity for motorsport enthusiasts, and the presence of Dallara-AK Esports made the experience even more engaging. In Miami, the two simulator areas—one open to the public and the other dedicated to VIPs—offered the chance to experience the thrill of a real race, with special activities designed to involve even the most exclusive guests.

In Las Vegas, the incredible setting took the experience to the next level. The selected locations, between the Hilton Grand Vacation Elara and the Cosmopolitan Hotel, not only provided access to high-tech simulators but also offered breathtaking views of the street circuit. VIP guests, accommodated on the terrace, enjoyed a fully immersive experience in the unique atmosphere of Formula 1, surrounded by spectacular corners and the roar of the engines, making them feel as if they were part of the race itself.

A perfect blend of adrenaline, technology, and luxury that turned these rounds into truly unforgettable events.

PRI SHOW

The Sim Racing Arena at the PRI Show, held between December 1 and 14 in the Lucas Oil Stadium, was a highlight for fans and professionals alike. In collaboration with SRO America. Attendees had the chance to experience four public simulators, the exclusive Virtuoso Simulator from Tech & Sym, and three Formula Simulators dedicated at the American premiere of Assetto Corsa EVO. This immersive setup allowed visitors to explore cutting-edge sim racing features in a dynamic, hands-on environment.

PORSCHE ESPORTS CARRERA CUP 2024

This year’s competition saw the best Italian drivers face off in four online qualifiers, each determined to secure one of the coveted passes to the on-site final phase. The Porsche Experience Center in Franciacorta, with its exclusive simulator area, provided a spectacular setting for the semifinals and finals of the championship. Here, the most promising talents clashed in three thrilling races, giving their all to achieve the dream of experiencing unique and adrenaline-filled moments directly on the track.

HYUNDAI

During the Sim Racing Expo 2024 held in Dortmund, an impressive booth was created in collaboration with Hyundai, where attendees had the opportunity to participate in a competition driving the Hyundai Elantra N TC and win amazing prizes over the course of the three days. Additionally, the new Assetto Corsa EVO, developed by Kunos Simulazioni, was unveiled with dedicated testing stations, marking its European premiere.

Lamborghini Mobile

For the second consecutive year, AK, together with Gameloft Barcelona and Lamborghini, organized the Esports Challenge, this year dedicated to the Lamborghini Temerario. The major innovations this year were cross-play across different platforms (iOS, Android, and PC), allowing the top 8 drivers worldwide to compete onsite in the Esports Arena at Jerez De la Frontera, during the Lamborghini World Finals.

Lamborghini The Real Race 2024

The fifth edition of The Real Race and the second dedicated to the Super Trofeo Esports once again saw thousands of sim drivers from three different regions EU, NALA, and APAC compete for the chance to join the Automobili Lamborghini Esports team, one driver per region.

Moza Racing wildcards joined the EU qualifiers in the on-site final, where the best sim drivers faced off in the Esports Arena during the Lamborghini World Finals in Jerez de la Frontera.

FIA Motorsport Games 2024

For this year’s FIA Motorsport Games, Valencia took on the role of host city. The esports competitions were set in the stunning Ciutat de les Arts i les Ciències, where top drivers competed in both Assetto Corsa Competizione and, for the first time, iRacing. AK once again supported the esports segment, handling everything from technical setup to tournament management and organization.

MediaWorld LC&G24

For the third year running, AK put together and ran the MediaWorld pavilion at Lucca Comics & Games a 600 m² space called the MediaWorld Gaming Village. This year, there were cool new activities like Let’s Panel, Let’s DJ, and an impressive videomapping show in honor of Puccini, lighting up the pavilion and wowing crowds of all ages. Fan favorites like Let’s Quiz and Let’s Talk were back too, alongside some awesome esports tournaments.

ESPORTOUR MATCH

For the third consecutive year, AK collaborated with the University of Bergamo for the Advanced Training Course in Sports Management (SdM) aimed at developing sustainable territorial ecosystems (Sportour). This year, in addition to classroom and field lessons, the master’s students, supported by industry professionals, created an event to promote esports and gaming within the university community and beyond, hosted at the CUS of Bergamo.

RALLY INNOVATION CONFERENCE

At the Rally Innovation Conference, the largest global cross-sector innovation conference in Indianapolis on August 27-28, we have organised an incredible area featuring 10 state-of-the-art simulators, a stage for live race commentary, and panels dedicated entirely to the world of esports and technology.

During the second day, Jann Mardenborough, the famous sim driver and real driver who inspired the Gran Turismo film, was also our guest.