For the first time, Dallara opened its championship to a worldwide audience with a new hybrid format.
The qualifying rounds took place both online and at the E-Motion Sim Center in Paris, France, the Dallara Experience Hub in Indianapolis, USA, and the Dallara Academy in Varano de’ Melegari, Italy.
The top 18 qualified drivers then competed in two on-site races at the E-Motion Sim Center, battling for the title and the chance to spend a full day of track testing in the Dallara Stradale with EXP bodykit at the Circuit Paul Ricard.
This year marked the fourth consecutive edition in which AK curated and managed the MediaWorld pavilion at Lucca Comics & Games, transforming its 600 m² area into the vibrant MediaWorld Gaming Village.
A major highlight of 2024 was the artistic performance by international DJ Giorgio Prezioso, which added a unique creative vibe to the space.
New esports tournaments on Forza Motorsport and Valorant expanded the program, alongside established formats such as Let’s Quiz, returning in a refreshed version with brand-new games and dynamics.
Outside the pavilion, one of the most striking attractions was the full-scale 1:1 LEGO model of the Ferrari FS24, which captivated fans throughout the event.
At the Milano Monza Motor Show 2025 (June 27‑29, Autodromo di Monza), AK Esports and Dallara‑AK Esports jointly created a professional sim‑lounge that transformed the paddock into a true meeting point between real and virtual motorsport.
The area featured six professional driving stations:
- 3 simulators running Assetto Corsa Competizione, allowing visitors to experience the precision of GT racing at the wheel of virtual Porsche cars.
- 3 simulators running Assetto Corsa EVO, offering a preview of the new Spa‑Francorchamps track and the virtual Dallara Stradale.
The highlight of the activity: the fastest lap time of each day awarded the winner a passenger hot‑lap in a real Dallara Stradale, experiencing firsthand the adrenaline of Monza aboard a supercar.
This format combined competition, entertainment, and brand experience, demonstrating how sim‑racing can be a powerful engagement tool within a major automotive event.
From May 20th to June 15th, at The Mall Luxury Outlet in San Remo, a dedicated Sim area featuring driving simulators was set up.
Customers of The Mall had the opportunity to get behind the wheel of a Dallara and enjoy their shopping and leisure day even more.
The latest-generation simulators, fully branded and themed, were part of a relaxation area created in collaboration with Dallarain thier Lounge.
At the 2025 Formula 1 Grand Prix in Miami, Dallara-AK Esports powered a large-scale brand activation across six locations, blending real and virtual racing. From the Vista Club at Turn 1 to the public 300 Level and Stadium Club, plus the community tent on the Promenade, each area offered unique touchpoints. Inside the Dolphins’ stadium, the MIA Hospitality hosted two zones—one public and one private, named Casa Adistec. With 14 simulators and custom experiences, guests felt like real drivers, fully immersed in the thrill of Formula 1.
MediaWorld Studios is a physical and digital hub designed to tell the story of the brand and its partners through original formats that blend tech, gaming, culture, and entertainment. It’s a space for production and experimentation where creators, professionals, and communities come together to generate authentic content, enhancing MediaWorld’s identity and building meaningful connections with new generations.
During the 2025 Super Lap Battle, held from Friday, April 11 to Sunday, April 13 at the Circuit of the Americas (COTA), Rafa Racing — in collaboration with Eight Wheelers — enhanced its hospitality area with a premium sim racing experience delivered by Dallara-AK Esports.
Inside the hospitality, professional racing simulators provided entertainment and competition, creating an immersive environment that reflected the adrenaline of the on-track action.
Alongside the real racing sessions, a virtual hotlap challenge took place on Saturday and Sunday. Participants got behind the wheel of a Lamborghini Super Trofeo EVO 2 — one of the two real cars fielded by Rafa Racing on the COTA circuit.
The activation drew strong engagement from drivers and guests, with exclusive Rafa Racing prizes awarded to the top lap times on the sim.
For two weeks, from early April, AK Esports brought sim racing to the heart of Florence with a pop-up installation at La Rinascente in Piazza della Repubblica.
The activation, created in collaboration with the WEC, engaged over 1,000 people who got behind the wheel of professional simulators to experience the thrill of virtual racing firsthand.
The initiative was designed to promote the Italian round of the FIA World Endurance Championship: the 6 Hours of Imola.
During the opening round of the GT World Challenge 2025 at Paul Ricard, the AWS VIP Lounge hosted our simulators in a truly exceptional location: directly above the pit boxes on the main straight of the 1000km race.
Throughout the test days and race weekend, guests had the opportunity to challenge each other in thrilling sim racing sessions, fully immersing themselves in the competitive atmosphere—just like real sim drivers.
At Torino Comics 2025, held on April 11–13 at Lingotto Fiere, AK Esports set up a dedicated sim racing area featuring 10 professional-grade simulators.
Over 500 visitors joined the experience across the three days of the event, taking part in exciting time attack challenges. Fans had the chance to test their skills behind the wheel of the most iconic GT3 cars, racing on their favorite tracks from around the world.