WEC Firenze

For two weeks, from early April, AK Esports brought sim racing to the heart of Florence with a pop-up installation at La Rinascente in Piazza della Repubblica.

The activation, created in collaboration with the WEC, engaged over 1,000 people who got behind the wheel of professional simulators to experience the thrill of virtual racing firsthand.

The initiative was designed to promote the Italian round of the FIA World Endurance Championship: the 6 Hours of Imola.