Formula 1 Brand Activation

At the 2025 Formula 1 Grand Prix in Miami, Dallara-AK Esports powered a large-scale brand activation across six locations, blending real and virtual racing. From the Vista Club at Turn 1 to the public 300 Level and Stadium Club, plus the community tent on the Promenade, each area offered unique touchpoints. Inside the Dolphins’ stadium, the MIA Hospitality hosted two zones—one public and one private, named Casa Adistec. With 14 simulators and custom experiences, guests felt like real drivers, fully immersed in the thrill of Formula 1.