With the collaboration of Compact Company, inside the stores present in Milan, Turin and Bologna, simulators were set up to increase footfall inside select Lego Stores and at the same time allow on-site qualifying for one of the Ferrari Esports Series stages.
Archivi: Works
MediaWorld LC&G23
AK have, for the second time in a row, created and managed for MediaWorld the pavilion during Lucca C&G.A 600 m² pavilion, called MediaWorld Gaming Village hosted many guests over the 5 days of the fair, taking turns between Esport tournaments on PC and Sim, Podcasts, Smart Shop, Cosplay and draw contest, gaming quiz and many special guests.
Monster Energy
For Milan Games Week 2023, AK collaborated with Monster Energy on the creation, development and management of the Call of Duty Modern Warfare 3 area, to mark the release of the recently released video game
ManPower
ManPower, in addition to being a partner of PLB/Esport Palace, organized several B2B and corporate appointments throughout the year reserved for employees with the aim of improving team building skills through the world of gaming.
Ford W University
Throughout the year, days dedicated to the presence of women in the world of four wheels and sim racing were held together with Ford Italia, which in addition to being the Main Partner on the Automotive side of PLB World/Sport Palace gave light to this project started in 2022 inside the Monza circuit.
Porsche Esports Carrera Cup
Since 2018, AK has been collaborating with Porsche Italy for its esports championship. Over the years, in addition to being live on Sky Sports, along with the best Italian sim drivers, real drivers such as Jorge Lorenzo and Leonardo Caglioni have also been featured in the virtual races. In 2023, the final returned to an on-site setting during the Porsche Festival in Misano.
Rayban
During 2022-23, within the duty-free zones of major European airports and shopping centres, pop-up shops equipped with driving simulators were created with the aim of encouraging travellers/customers to stop and engage with the products. The activation resulted in a +30% increase in sales of the products displayed in the vicinity of the simulators
Samsung Morning Stars
AK collaborated as co-founder of the Samsung Morning Star. Born from the project from Fight for Glory: the first esport-themed talent show that, between participants and viewers (online and live), involved more than 200,000 people. Until the pandemic, they had the Esport Palace in Bergamo as their official gaming house.
GT Pro Series
For the third year in a row, AK and Fanatec toured major European circuits during the endurance stages of the SRO – GTWC, where inside the Fanatec Arena, real-world GT drivers competed to earn points for both the physical GT World Challenge Series standings, and prize money from the SRO Esports GT Pro Series virtual competition.
GTWC Esports
SRO Esports Online World Championship running on videogame Assetto Corsa Competizione. With a format divided into three regions and two different categories, plus the addition of one Intercontinental Series.
As of today, more than 50 races have been broadcast worldwide, featuring drivers and virtual races of the highest level.