From 2020, AK collaborates with Dallara to create a bespoke mono-brand esports competition. For several years run online with on-site qualifiers at various locations in Spazio Lenovo Milano or in Pop up in Duomo, and finals at the Dallara Academy and during The MIMO in Monza in a fully dedicated location.
Archivi: Works
EICMA
During the 2023 edition, AK held responsibility for the all-round management of the official Esports arena at Eicma.
Over several days of the event, free-to-play moments alternated with consoles and simulators, the MX Bike world finals, and the show race on the Assetto Corsa video game, which hosted VIP and Influencers such as Daniel Pedrosa, Tony Cairoli, Manuel Zappadu aka Hell Raton, and Maria Herrera to name just a few.
Esportour
During 2022 and 2023 AK in collaboration with The University of Bergamo, Confindustria Bergamo and in partnership with Fassi carried out the Summer & Winter School – SporTour initiative whose goal was to integrate with workshops and field activities the three-year and master’s degree studies promoted by the University of Bergamo, in the areas of sports science, education, as well as marketing and tourism, to encourage the development of new skills useful to the entrepreneurial system.
FIA Motorsport Games 2022
The FIA Motorsport Games is a unique multidisciplinary event that sees drivers competing in the colours of their national flag. Organised by SRO Motorsports Group in partnership with the FIA. Marseille has been the host city, while Circuit Paul Ricard will provide the racing venue. AK Supported the Esport part as the technical provider and tournament management and organizer
Gillette Bomber Cup
AK organized the first Gillette Bomber Cup with Fortnite. Onsite tournament with 2 main events at the Milan Games Week and the grand final in the Esport Palace pavilion at Lucca Comics and Games 2019.
Intel Bootcamp
Through the presence on stage of various guests including influencers, media, modders and overclockers AK with Intel have created an interactive “courses/presentations” with the presence of the public of the various activities related to assembly, modding and overclocking, gaming and content creation with Dd artists and videomakers.
Intel
Module 3 of Intel Skill for innovation was aimed at delivering training for the Intel® SFI Starter Pack program to school teachers to support these teachers in implementing these activities into the local training program. More specifically, the module, focused on how to use virtual reality to improve teaching.
Intel education
From 2018 to 2020, AK collaborated with Intel on the VR @ School project.
This was a pilot project to study the application of VR technology in education, specifically as a support to teaching and not as a replacement.The project involved 17 classes in total, consisting of elementary and middle school students from the Istituto Comprensivo di Corso Cavour Pavia
Lamborghini Mobile
AK, together with Lamborghini and Gameloft collaborated on the Lamborghini Revuelto Esports Challenge project for mobile devices (IOS – Android – XBOX/Microsoft), supporting in the streaming and broadcasting part, player management during the finals and legal support.
Lamborghini The Real Race 2023
More than 4,000 hopefuls participated in the first season of Lamborghini The Real Race Super Trofeo Esport. Seven total races, five ‘wilcards’ and a dedicated Lamborghini Dealer Qualifier in Abu Dhabi and Dubai saw the best drivers competing for first place and the chance to join the Automobili Lamborghini Esports Team.