MediaWorld LC&G25

This year marked the fourth consecutive edition in which AK curated and managed the MediaWorld pavilion at Lucca Comics & Games, transforming its 600 m² area into the vibrant MediaWorld Gaming Village.
A major highlight of 2024 was the artistic performance by international DJ Giorgio Prezioso, which added a unique creative vibe to the space.

New esports tournaments on Forza Motorsport and Valorant expanded the program, alongside established formats such as Let’s Quiz, returning in a refreshed version with brand-new games and dynamics.
Outside the pavilion, one of the most striking attractions was the full-scale 1:1 LEGO model of the Ferrari FS24, which captivated fans throughout the event.