MIMO 2025

At the Milano Monza Motor Show 2025 (June 27‑29, Autodromo di Monza), AK Esports and Dallara‑AK Esports jointly created a professional sim‑lounge that transformed the paddock into a true meeting point between real and virtual motorsport.

The area featured six professional driving stations:

• 3 simulators running Assetto Corsa Competizione, allowing visitors to experience the precision of GT racing at the wheel of virtual Porsche cars.
• 3 simulators running Assetto Corsa EVO, offering a preview of the new Spa‑Francorchamps track and the virtual Dallara Stradale.

The highlight of the activity: the fastest lap time of each day awarded the winner a passenger hot‑lap in a real Dallara Stradale, experiencing firsthand the adrenaline of Monza aboard a supercar.

This format combined competition, entertainment, and brand experience, demonstrating how sim‑racing can be a powerful engagement tool within a major automotive event.