NBA ALL STARS GAME
Dallara Ak Esports
The first esports activation for the newborn Dallara - AK Esports on American soil took place in collaboration with Visit Indy, Visit Indiana, Sports Tech HQ, and Pacers Sports & Entertainment, within a dedicated booth. Branded simulators were set up for an exclusive trial open to the public, which even the Governor of Indianapolis participated in.
What we did:
- Project management
- Social media management
- Graphics & design
- Area presidium and management
- Pr with universities
